Mind shift: Narrowing the Intention-Action Gap, Inclusion & Systems Change

Austin, TX
April 24th-27th
42d 13hrs 3mins

About spc impact

SPC Impact 2023 is the flagship spring event from the Sustainable Packaging Coalition, a project of GreenBlue. The 2023 event program will include content on what it takes to enable a Mind Shift with the objective of narrowing the intention-action gap, its behavioral change implications and how these will address climate change from a brand, manufacturer, supplier, institutional and consumer level. The role of inclusion in designing inclusive packaging and inclusive products as well as the intersection of social and environmental pillars to enact systems change.

An Exhibit Hall with 45 Exhibitors will be open for the duration of the event & Networking Opportunities onsite at breakfasts, breaks and lunch functions.



Who attends

700+ Attendees
100+ Speakers
45 Exhibitors

Agenda highlights

Featured Tours

Tours at SPC events are a great opportunity for attendees to make new connections with fellow attendees in smaller groups, while visiting places related to packaging, sustainability, printing, innovation, recovery, composting, recycling, next markets or simply places that excel at what they are doing and will be interesting to see. The SPC arranges these experiences as part of the event experience for attendees and is thankful to tour hosts for opening their doors to our group. When booking a tour please bear in mind that tours are often at the same time of program sessions or other event tours, please also keep in mind the time of tours when making your travel plans.
  • Apr 24
    2:30 pm - 5:15 pm CT

    Fierce Whiskers Distillery Tour Presented by CarbonBetter

    Offsite Tour Location
    Fierce Whiskers is a grain-to-glass whiskey distillery producing soon-to-be-released bourbons, ryes, and single malts. Making world-class whiskey is not easy, and doing so sustainably adds another layer of complexity. Join Fierce Whiskers’ sustainability consultants, CarbonBetter, on a tour of their unique five-story bonded rickhouse specifically designed to harness the stubborn Texas climate and learn about energy efficiency measures taken across all operations at the distillery. After the tour, enjoy a cocktail while CarbonBetter and Fierce Whiskers conduct a short Q&A session about sustainability choices the distillery has made, trade-offs and considerations when making a water-intensive product, and what they learned bringing their limited-release carbon-negative bourbon, called Five O’Clock Shadow, to market.
    Tour Registrations are non-transferable and non-refundable.
    • Apr 25
      8:20 am - 10:35 am CT

      H-E-B at Mueller Store Tour

      Offsite Tour Location
      H-E-B at Mueller is an 83,600 square feet retail store and fresh food market, with a pharmacy, café, and community meeting space. Located in the Mueller neighborhood, this H-E-B location is a designated LEED® Gold certification and Austin Energy® Green Building 4-Star sustainability certification store. The building addresses retail stores’ unique energy challenges through an advanced refrigeration/cooling system, integrated daylighting, computer automated LED lighting, efficient equipment, and careful building design -- resulting in an estimated 23% energy savings. It also features sustainably-sourced materials that protect occupant health by being low-emitting and free of harmful chemicals, preserve natural resources, and bolster the local economy. In addition, the site offers excellent connectivity, extensive bike parking, and electric car charging stations encouraging alternative transportation. Join us to see what it's all about for yourself!
      Tour Registrations are non-transferable and non-refundable.


More than 100 thought leaders from a multitude of disciplines gather to spark ideas, kindle conversation, and initiate impact


AT&T Hotel and Conference Center, Austin, TX
The AT&T Hotel and Conference Center is a contemporary, convenient and chic Austin hotel, conveniently located near the University of Texas (UT).


  • Registration Policies
    Registrations for SPC Impact are non-transferable & non-refundable. Please contact spcevents@greeblue.org if you need to cancel your registration. This includes both the carbon & tour fees. The late fee will be implemented from 04/01/23 and registration closes 04/6/23.
  • Ticket Info
    SPC members receive a certain number of complimentary tickets dependant on their membership tier. For full details on ticket pricing and what is included in your SPC membership please click below.
  • Sustainability Initiatives
    All SPC Impact attendee travel, accommodation, tour transportation and meals will be offset using carbon credits from NCX, the Natural Capital Exchange, to support family forest landowners across Texas and the surrounding states.

Questions? Contact Us